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Alex Kaufman

New York City Commission on Human Rights

print campaign

The Fair Chance Act made it illegal for employers in New York City to inquire about an applicant’s criminal history without a conditional offer of employment, effectively enforcing anti-discrimination laws as they relate to returned citizens. The extensive print campaign ran in 25+ newspapers and magazines, as well as on multiple subway lines and with an accompanying digital campaign that ran via social media and digital outreach.

Role: Design, Strategy, CopywritingDesigned at Bureau Blank
Subway platform
Local newspapers
Subway car
Subway wall
Local newspapers
Iconography