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Alex Kaufman

Fera

brand identity, packaging design

Fera is a consumer product geared towards health-conscious foodies. A powder derived from the Moringa Oleifera plant, Fera produces and sells the powder in its raw form as well as in balms, anti-inflammatory blends and other products. In need of an identity that emphasized its raw and earth-aware sources coupled with a confident mark, the new Fera brand is available for purchase online and in select pop-up stores.

Role: Design