This is
Alex Kaufman's
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Alex Kaufman

New York City Office of Digital Strategy


The Digital Playbook, built for New York City’s Office of Digital Strategy, outlined best practices for city agencies’ digital strategies and implementations, particularly in terms of interactions with citizens. The site also offered tools and resources to learn more about digital strategy and best practices, and had an accompanying physical card deck that gamified the content. The launch of the site was announced during a press conference led by Bill DeBlasio and Arianna Huffington and received national attention both in news outlets and on social media.

Role: Design LeadDesigned at Bureau Blank